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Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Marketecture: Get Smart. Fast.
The Importance of Identity in Attribution
In the traditional attribution world, after flyer, et cetera, there are some serious flaws to the way they operate. The only behemoth you have is maybe the chains themselves, right? If one of them went rogue or something, maybe they could work that way. But what I think would be much more interesting is for the wallet address, which again, is like this unique string that identifies kind of your entity inside the blockchain world. And then you can track that through the entire funnel, the user has total control.
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