4min chapter

Marketecture: Get Smart. Fast. cover image

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Marketecture: Get Smart. Fast.

CHAPTER

The Future of IDs

NBCU and free will announced a marketplace for connected TV inventory, but that's powered by free wheel. NBC itself is sort of investing very heavily in becoming a major hub, uh, for connected TV. Eric: "I don't see there being a lot of room for progress or innovation" on the Web.

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