3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Marketecture: Get Smart. Fast.

CHAPTER

The Future of Ad Tech

Antonio: I think that, uh, you know, this puts NBC in an interesting position vis-a-vis competing with some of the larger CTV players. He was thinking about new formats or what's new media that will end up having a publisher side and advertiser side. Antonio: AR VR is still looming out there but again, seemingly like not much going on right now.

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