Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Marketecture: Get Smart. Fast.
The Future of Multi Touch Attribution
Right now, spindle supports first touch, last touch, last what to touch and like we've got to these various models. But at some point, I think it'll converge to a world where in fact, you do realize the final holy grail of marketing, which is true multi touch attribution. Right. Cause the advertiser could impose a smart contract as part of their purchase advertising perk. They could say here's, here's our IO or whatever the web three version of an IO is. And you're paid based on an agreed upon smart contract that does MTA or what. So you can actually see, okay, there's no monkey business going on. Like, this was real
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