Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Marketecture: Get Smart. Fast.
Should Facebook Monetization Be Open?
Antonio: I had a work that now forgotten ad tech startup called Adchemy. He was the first product manager for the targeting system to the extent we had one on Facebook. In 2011, because like the IPO was coming up and Facebook's revenue was not taking off he started building an RTV exchange with other companies. Antonio says there are some things in his book Flix that should be read by everyone who hasn't seen it.
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