

S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
4 snips Oct 4, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 3min
Design Brand Strategist vs Coms Planner
02:49 • 3min
What's the Difference Between a Marketing Strategy and a Creative Brief?
05:57 • 3min
Play Stations Communication - The Idea Platform
09:26 • 2min
The Idea Platform - How to Bring the Gamer's Greatness to Life
11:18 • 5min
Is It the Biggest Agency?
16:09 • 2min
What Are the Fundamentals of Agency Strategy?
18:31 • 4min
What's Output Instead of Deliverables?
22:41 • 4min
How to Get Started in Strategy?
26:33 • 3min
Planning Dirty Academy - What Does Strategy Really Mean?
29:25 • 2min
The Get Hoo Too by Brief Format
31:04 • 5min
What Is an Insight?
35:53 • 1min
How to Find a Solution to a Problem
37:18 • 3min
What's the Holy Grail of Strategy?
40:18 • 3min
Idi, Gigle Wiy, Where Were We?
43:32 • 2min
Top 3 Tips for Strategists
45:11 • 5min