S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
What's the Difference Between a Marketing Strategy and a Creative Brief?
Wes synthia works as a comspinerr, or oversee the whole process. His job is to work out what briefs i need to write to the team and then get them working on an idea platform. Once we've locked on the big idea platform, i'll have like six to ten briefs to get the whole integrated campaign working together. So that's my job as acomspinerr,. i'll usually sometimes do the whole process as well, but i on't interrup yoi serin terup.
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