S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
00:00
Play Stations Communication - The Idea Platform
Games were feeling, at that time, a lot of shame around playing games. And so we got to the tag line, which was called, greatness awaits. It actually has three pieces in there. But you see o idea platform sir. Where does this idea come from? It comes from the creative team.
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