S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
Design Brand Strategist vs Coms Planner
Brand strategist sits between the client and the creative. Coms planner is responsible for working out which message through which medium you're going to do. Brand strategy, i would sit over on some key accounts. And so we would come in and brief that back into our creative teams as well.
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