S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
The Idea Platform - How to Bring the Gamer's Greatness to Life
Play station's new ad campaign features a magician who challenges gamers to their greatness and pushes them further. The idea platform is the framework for all of Play Station's advertising, says Jacobs. But how do you differentiate between an ideaplatform and a brand strategy framework? "I like my brands to have a big idea that everyone can cind hof a line behind," said Jacobs.
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