S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
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How to Find a Solution to a Problem
A great example of an insight that re frames a problem. Now let me show you a solution that's a new solution to a problem. It's taking a negative and turning it into a positive. That's a ral the solution solucion, like, how do you actually find bat i think that's the, eh, the holy grail, yes? And it's not easy. But there's a number of exercises you can do to get there.
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