S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
00:00
What's the Holy Grail of Strategy?
i think sometimes we look at data and then we pull something out that's obvious, right? Peope you're revealing anything new. And that's where you have to push yourself further: why is that happening? Do we really even know? What is motivating the consumer to think that,. or whatever? That's where it gets really tough. But yes, really, i think you're right, jacob. That's the holy grail of strategy, isn't it? If you confind the problem. Lak, you was saying from richard rolmert's good strategy, bad strategy. Cind of definition, find the problem and then work towards ta solution. Isu
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