S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
JUST Branding
00:00
The Get Hoo Too by Brief Format
i like to write a briefin, and the simplest way is a brief i like to call the get hoo too by. So if i go to an example for spotif, a spotifs campaign, listen, like yo used to, you should deftly check this out. It's an amazing campaign that i always reference. And idea there was they had realized in in europe that gen xs were massive music buys. They bought most a they were the highest per dollar a vaue for a consumer,. However, they weren't subscribing to spotify. The job for spotifi was to really show, no, we we're for everyone. We've got your music that
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