In this episode, I talk with John Lyons, currently Senior Loyalty Proposition Manager at a certain Danish toy manufacturer. We talk about the building blocks (pun intended) of loyalty and how to look at loyalty without going all 'love brand' on everyone. It's a very interesting deep dive into a highly contested area.
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
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