Let's talk branding

John Lyons - The building blocks of loyalty

Mar 28, 2022

43:30

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Highlights

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Episode notes

Lego

03:01

How to Balance Acquisition and Acquisition in Brand Building?

03:11

Is Loyalty Monogamous?

04:06

Introduction

2min

How Are You? I'm John Lyons

2min

How Do You Feel About Being a Client?

5min

Is Lego the Brand of My Dreams?

5min

Duplo

2min

The Role of Loyalty for Brands

2min

Is Loyalty Monogamous?

4min

How to Balance Acquisition and Acquisition in Brand Building?

3min

Lego Bricks

4min

10.

Fandom and Community Building

4min

11.

Leverage the Value Exchange of a Loyalty Programme

4min

12.

Lego

3min

13.

Ilets Dog Brawning Podcast

2min

In this episode, I talk with John Lyons, currently Senior Loyalty Proposition Manager at a certain Danish toy manufacturer. We talk about the building blocks (pun intended) of loyalty and how to look at loyalty without going all 'love brand' on everyone. It's a very interesting deep dive into a highly contested area.

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