How to Balance Acquisition and Acquisition in Brand Building?

How do you balance loyalty efforts with the bigg like acquisition in brand building stuff? Am, i guess this is one of the things when, when you're a business of a certain size and you've achieved a certain market share. And so, you know, kind of, ouer, our role is to support all those efforts. So we are working on something at the moment that is purely designed about adding a through the programme that you can't get anywhere else. It's very much giving back, and it's a serous sight to beable to work on that kind of stuffa i'bn, i'll be claiming all credit for it when it happens.