3min chapter

Let's talk branding cover image

John Lyons - The building blocks of loyalty

Let's talk branding

CHAPTER

Lego

A big brand has the budget to cent check any assumptions t it might make about the market. A and i think ultimately, it's about being having a true understanding of the consumer. Don't assume that they're like you. Even though obviously i am a huge fan of legasets e, and lego is a brand, i am not the consumer. I have a skewed view. So we need to understand and try to understand what drives the consumer e,. And what we business can do to support that. Ultimately, that that's the key thing.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode