5min chapter

Let's talk branding cover image

John Lyons - The building blocks of loyalty

Let's talk branding

CHAPTER

Is Lego the Brand of My Dreams?

"I'm happy i took the turn. Even if things go south, i'm only here for two months," she says. "It's like a breath of fresh air after... constant switching on one brant to another", he adds. 'There are lots of people out there that actually genuinely have a love fr for the brand beyond just the products' She is now working at ad agency Armani and will be appearing in an upcoming episode of This Morning with David Walliams next week.

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