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4min chapter
John Lyons - The building blocks of loyalty
Let's talk branding
Is Loyalty Monogamous?
Loyalty is not a monogamous thing, it's much more like supporting yau local football club. Larty has to start with a positive experience with the brand. If you're not getting tem right, then any tactics that you put on it anly leaves any points this,. any tirs that ane not going to be authentic.
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