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John Lyons - The building blocks of loyalty

Let's talk branding

CHAPTER

Leverage the Value Exchange of a Loyalty Programme

There is good reason for some brands to chase loyalty. What are some of the ways you actually do that? Is it just discounts on new products, if that's all it is? Are we able to give them access to things they couldn't get anywhere else? And what would make you feel like we're treating you like ikea z ip?

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