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4min chapter
John Lyons - The building blocks of loyalty
Let's talk branding
Leverage the Value Exchange of a Loyalty Programme
There is good reason for some brands to chase loyalty. What are some of the ways you actually do that? Is it just discounts on new products, if that's all it is? Are we able to give them access to things they couldn't get anywhere else? And what would make you feel like we're treating you like ikea z ip?
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