4min chapter

Let's talk branding cover image

John Lyons - The building blocks of loyalty

Let's talk branding

CHAPTER

Lego Bricks

Loyalty is a complicated thing, but no means certainly not. A successful laalty programme doesn't necessarily make people loyal to a brand. If it's consuming the same thing over and over again, i think that's less suited to lawety pattenson. The lego group has a system of play - every brick will fit with every other brick ever made. So you can buy a set now, you can take it apart. You can play with it. F ta set tat you had as a kid. And er, i think it probably works for my favorite toy manufacturer,. But i don't think it fo everybody. Am i thinking when you're starting ifyou if

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