John Lyons - The building blocks of loyalty
Let's talk branding
The Role of Loyalty for Brands
Loyalty is part of the double jeopardy law. The bigger you are, the more loyalty you an get. Byron sharp does not say hthere is not brand loyalty a. What he says is the way that brands can grow as a brand is through acquisition. But also, i think thereis a slight misunderstanding by people that have read but not actually fully understood how brands grow.
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