4min chapter

Let's talk branding cover image

John Lyons - The building blocks of loyalty

Let's talk branding

CHAPTER

Fandom and Community Building

Aristle talks to a zoe scamon scame ye. She she's really, like, into a pandom and community building. A lot of the stuff that she talks about andams it maybe doesn't fit into the traditional advertising model. There is room for community and so for me, i think the fandon pantom thing is, is fascinating. I think there is value there. Ar, it has been overplayed by some people to their own benefit. To deny it exists is naive. Am, to think that it's going to work for everybody is probably even more naive. The whole world's watching. Hhoard's watching wait to see what it is. And

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