All early-stage companies are in search of traction. It’s notable that the opposite of traction is distraction and top Founders have an inverse response to distraction. As the world around them gets more distracting, what they see is a once-in-a-lifetime opportunity to break out from their competitors and win.

NFX partner James Currier talks with Nir Eyal, former instructor at Stanford’s Graduate School of Business and author of the bestseller, “Hooked: How to Build Habit-Forming Products.” 2013 His latest book, “Indistractable: How to Control Your Attention and Choose Your Life,” 2019 is out now.

Nir walks us through his frameworks for product building, focus, traction, and building a culture centered around speed and growth. We’ve organized some of Nir’s insights from our podcast conversation for the benefit of focused Founders everywhere. Visit nirandfar.com for more.