Focus Superpowers with Nir Eyal & James Currier
The NFX Podcast
00:00
How to Increase the Probability of the Next Pass Through the Hook
What makes romance romantic is the uncertainty. That's what gives you the butterflies in the stomach. So anywhere there's mystery, uncertainty, that's where we engage and focus. The user can load the next trigger - when they do something themselves to bring themselves back. Stored value is really a revolutionary concept in the history of manufacturing. Henry Ford was quoted as saying you can have any color of Model T as long as it's black.
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