MAFFEO DRINKS 036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Nov 29, 2023
Sebastian Barnick, a certified distiller and WSET educator with vast experience in luxury spirits, discusses the vital role of authenticity in branding and consumer perception. He explores innovative marketing strategies that transcend traditional demographics, emphasizing the importance of local relevance in beverage development. Additionally, Sebastian highlights how flavor perception and cultural influences shape the success of beverages globally, and shares insights on bridging categories to craft unique consumer experiences.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Innovative Spirits: Crafting Authenticity and Unique Experiences
02:11 • 5min
Targeting Beverage Consumers
06:44 • 16min
Bridging Spirits: Crafting Unique Experiences
22:28 • 7min
Flavor Perception and Cultural Influence in Beverages
29:52 • 7min
The Rise of Pisco and the Art of Distilling Spirits
37:20 • 4min