036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
00:00
Flavor Perception and Cultural Influence in Beverages
This chapter explores the intricacies of flavor perception and storytelling in beverage development, particularly focusing on how cultural communities shape the success of drinks like tequila, mezcal, and wine. It emphasizes the importance of identifying target occasions and how consumer reinterpretation can dramatically influence beverage popularity in international markets.
Transcript
Play full episode
