036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
00:00
Targeting Beverage Consumers
This chapter explores the complexities of defining target audiences in the beverage industry, emphasizing the significance of understanding consumer occasions over traditional demographics. The discussion includes innovative marketing strategies, such as reaching diverse consumers through unexpected channels, and the importance of local relevance in product development. Anecdotes regarding dining experiences and the fusion of global cuisines highlight the necessity for brands to adapt while maintaining a strong local foundation.
Transcript
Play full episode
