036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Bridging Spirits: Crafting Unique Experiences
This chapter explores the gap between consumer experiences and traditional branding in the beverage industry, emphasizing the importance of innovation and authenticity. It highlights how bartenders play a crucial role in introducing new flavors and products, ultimately reshaping consumer preferences and loyalty.
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