036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Innovative Spirits: Crafting Authenticity and Unique Experiences
This chapter delves into unique beverage development strategies aimed at resonating with specific consumer demographics. Through the cases of a luxury rum for private bankers and a quirky gin in garden gnome bottles, it emphasizes the significance of authenticity, distinctive packaging, and consumer connection in the spirits industry.
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