036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
00:00
Intro
This chapter critiques the media's portrayal of the beverage industry, highlighting the unrealistic success stories that can mislead aspiring entrepreneurs. The discussion emphasizes the importance of authenticity in branding, particularly concerning raw materials and consumer perceptions.
Transcript
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