Sebastian Barnick
He is a Director at a distillery with a background in the Royal Navy and expertise in distilling and luxury spirits.
Best podcasts with Sebastian Barnick
Ranked by the Snipd community
Nov 29, 2023 • 42min
036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Sebastian Barnick, a certified distiller and WSET educator with vast experience in luxury spirits, discusses the vital role of authenticity in branding and consumer perception. He explores innovative marketing strategies that transcend traditional demographics, emphasizing the importance of local relevance in beverage development. Additionally, Sebastian highlights how flavor perception and cultural influences shape the success of beverages globally, and shares insights on bridging categories to craft unique consumer experiences.
Nov 22, 2023 • 34min
035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Sebastian Barnick, Director at Pleasant Land Distillery and a former Royal Navy member, shares his insights into the intricacies of developing a drinks brand. He discusses the importance of understanding both liquid production and commercial challenges. The conversation highlights the differences between rectifying and distilling, and the economic dynamics influencing gin production. Sebastian also emphasizes the value of sustainable relationships in the distillery market and critiques misconceptions about brand development, reassuring that clarity of purpose is crucial for success.
