MAFFEO DRINKS 035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Nov 22, 2023
Sebastian Barnick, Director at Pleasant Land Distillery and a former Royal Navy member, shares his insights into the intricacies of developing a drinks brand. He discusses the importance of understanding both liquid production and commercial challenges. The conversation highlights the differences between rectifying and distilling, and the economic dynamics influencing gin production. Sebastian also emphasizes the value of sustainable relationships in the distillery market and critiques misconceptions about brand development, reassuring that clarity of purpose is crucial for success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating the Drinks Brand Landscape
01:36 • 6min
Understanding the Gin Production Process and Market Dynamics
07:19 • 4min
Navigating the Gin Landscape
11:10 • 7min
Shifting Strategies: Emphasizing Sustainable Relationships in Distillery Development
18:32 • 2min
Navigating the Drinks Brand Value Chain
20:04 • 13min