035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Navigating the Drinks Brand Landscape
This chapter explores the motivations behind launching a drinks brand and emphasizes the importance of clarity of purpose in overcoming industry challenges. It also critiques the misconceptions newcomers have about the complexities of brand creation, influenced by misleading marketing strategies from established companies.
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