035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Navigating the Gin Landscape
This chapter explores the complexities of the gin industry, comparing it to the craft beer market, and addresses critical pricing issues and consumer perceptions of quality. It highlights the challenges faced by distillers in balancing costs and market demands, while also reflecting on the evolution of cocktail culture and branding strategies in the midst of economic uncertainty.
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