035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Navigating the Drinks Brand Value Chain
This chapter explores the essential components of building a successful drinks brand, focusing on market understanding and consumer needs. The speakers discuss the delicate balance between pricing, distribution, and brand positioning while cautioning against common missteps in the industry. Emphasizing the significance of quality and sustainable relationships, they illustrate the complexities and financial commitments required for new brands in the distillery sector.
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