035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Shifting Strategies: Emphasizing Sustainable Relationships in Distillery Development
This chapter explores the transition from a top-down to a bottom-up approach in creating sustainable drinks brands, underscoring the significance of relationships and a robust value chain. It discusses the unique challenges smaller distilleries encounter in a market dominated by larger corporations, emphasizing the necessity of long-term sustainability and community involvement over mere financial incentives.
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