
035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
MAFFEO DRINKS
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Understanding the Gin Production Process and Market Dynamics
This chapter explores the complexities of the drinks industry, specifically the essential processes of creating gin. It highlights the distinctions between compounding, rectifying, and distilling, along with the economic factors encouraging entrepreneurs to enter the gin market.
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