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#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations

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Jun 3, 2019

Guest

Julie Rice

Julie Rice, co-founder of SoulCycle and experienced entrepreneur, dives into her journey of building community and innovating experiences. She shares humorous childhood anecdotes and unfolds her transition from entertainment to fitness. Julie discusses the challenges of co-founding a brand, emphasizing communication and relationship-building. She also explores her techniques for managing anxiety through meditation and the importance of supportive relationships. Additionally, she reflects on community engagement strategies that led to SoulCycle's success.

01:35:24

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ANECDOTE

Childhood Mishap

Julie Rice was a well-behaved child without a curfew.
She got in trouble for getting a second ear piercing against her mother's wishes and had to go to court.

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ANECDOTE

Pre-SoulCycle Career

Before SoulCycle, Julie Rice worked in the entertainment industry, first as a commercial agent, then as a talent manager.
Feeling a void in the New York fitness scene compared to Los Angeles, she sought a change.

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ANECDOTE

Talent Management Wins

Julie Rice's talent management skills included identifying and developing talent into brands.
She represented Ellen Pompeo, Selma Blair, Justin Long, and worked on teams for Jennifer Lopez, Sean Combs, and Will Smith.

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Childhood Mischiefs and Unusual Punishments

04:44 • 3min

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From Westchester Roots to a Career in Entertainment and Fitness Vision

07:48 • 4min

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Navigating the Entertainment Management Landscape

12:04 • 21min

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Navigating Co-Founding Partnerships

33:15 • 21min

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Building a Fitness Revolution

53:51 • 17min

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Challenges of Customer Appreciation and Technology Failures

01:11:10 • 4min

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Navigating Anxiety and Connection

01:14:41 • 21min

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Reflecting on Connections and Sharing Resources

01:35:12 • 3min

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Start with Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek

In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.

Setting the Table

Danny Meyer

In this landmark book, Danny Meyer recounts his experiences and the lessons he learned in developing his philosophy of Enlightened Hospitality. Meyer started Union Square Cafe at the age of 27 and has since built a restaurant empire. His philosophy, which emphasizes strong in-house relationships and customer satisfaction, is applicable to any business. The book covers various aspects of running a restaurant, including selecting real estate, hiring, training, and providing exceptional service. Meyer's approach to hospitality extends to guests, the community, suppliers, and investors, and he provides practical advice on how to maintain long-term success through these relationships.

Getting the Love You Want

A Guide for Couples

Harville Hendrix

Helen LaKelly Hunt

This book, written by Dr. Harville Hendrix and Dr. Helen LaKelly Hunt, explains how unconscious childhood experiences influence adult relationships. It suggests that people often choose partners who resemble their caregivers, hoping to resolve unfinished childhood issues. The authors provide a structured approach, including the 'Imago Dialogue,' to help couples communicate effectively, resolve power struggles, and heal early childhood wounds. The book combines behavioral science, depth psychology, social learning theory, Gestalt therapy, and interpersonal neuroscience to enhance closeness and fulfill relationships.

Delivering happiness

A Path to Profits, Passion and Purpose

Tony Hsieh

In 'Delivering Happiness,' Tony Hsieh shares his entrepreneurial journey, from co-founding LinkExchange to leading Zappos to its remarkable success. The book emphasizes the importance of company culture, customer service, and employee happiness in achieving business success. Hsieh outlines three core sections: 'Profits,' 'Profits and Passion,' and 'Profits, Passion, and Purpose,' highlighting key lessons such as the superiority of product quality over marketing, the importance of passion in entrepreneurship, and the critical role of company culture in driving success. He also introduces frameworks for happiness, including perceived control, progress, connectedness, and vision/meaning, and how these can be applied to create a happy and productive workplace.

"There is no elevator to success; you have to take the stairs." — Julie Rice

Julie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.

Julie's life's work has been about building community, and these days she brings that focus to her new role at WeWork. At WeWork, Julie is approaching everything through the lens of community—she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Julie lives in NYC with her husband Spencer and their two daughters, Phoebe and Parker. She is a board member of The Public Theater and Weight Watchers, as well as an advisor to the women's club The Wing.

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