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#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations

The Tim Ferriss Show

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Building a Fitness Revolution

This chapter explores the innovative foundation of SoulCycle, emphasizing the need to create a supportive and artistic environment for fitness instructors. It highlights the company's strategic decisions around community engagement and the avoidance of outside investment, leading to authentic growth. The narrative illustrates the entrepreneurial lessons learned during their journey, including early challenges and the eventual decision to partner for expansion while maintaining core values.

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