Matt Walsh | Trail Running Media, Demographics, UTMB & GTWS Distribution Deals

1

Introduction

00:00 • 3min

2

Media in Trail Running

03:02 • 2min

3

The Importance of Trail Running in the Media Ecosystem

04:42 • 3min

4

The Importance of Demographics in the Trail Running Industry

07:30 • 4min

5

The Importance of Distribution in Trail Running

11:51 • 4min

6

The Evolution of Race Broadcasting

16:05 • 5min

7

The New Partnership Between Lequip and France Outside Interactive

21:24 • 4min

8

The Economics of LeCeep's Live Streaming

25:36 • 4min

9

The State of Journalism in Trail Running

29:33 • 5min

10

The UTMB Media Impact Report

34:15 • 4min

11

Gnarly Hydrate Salted Margarita

38:44 • 2min

12

The Golden Trail Series on EuroSport

40:52 • 2min

13

The Competition Between Gondrel and UTMB for Fan Attention and for Advertisers

42:55 • 4min

14

The Importance of Short Distance in Media Rights Deals

47:13 • 3min

15

The Economic Impact of a Time Buy on Short Distance Trail Racing

50:16 • 4min

16

The Balance Between Individuals and Institutions in the Media Environment

54:03 • 2min

17

The Divergence of Media Formats and Media Channels

56:33 • 4min

18

How to Diversify Your Media Ecosystem

01:00:22 • 5min

19

The Future of Trail Mix

01:05:01 • 2min

20

How to Be a Better Person

01:06:57 • 3min

21

Matt Walsh on the Trail Mix

01:09:36 • 2min