The Importance of Distribution in Trail Running

The sport can do better in terms of diversity and I think that's a different conversation for a different day. But am I correct in assuming that the demographic that exists in trail running is an attractive one to advertisers? Can we expect to see Rolex and BMW sort of coming into the space in the same way they play in golf? Completely. So yeah, income-response ships still and I think you need to be expanding maybe. And it feels like we are at the dawn of a new age in the sport where race broadcasting is really truly turning into a fantastic product and a great viewing experience.