
Matt Walsh | Trail Running Media, Demographics, UTMB & GTWS Distribution Deals
The Freetrail Podcast with Dylan Bowman
00:00
How to Diversify Your Media Ecosystem
Rugby union is something I follow a lot. They've been quite kind of, let's say like strict with their content. And so they got to a pattern where they didn't produce anything interesting apart from kind of producing the highlights and the package. What an rugby pass do really well is they really do kind of like the kind of drivers I have like behind the scenes content. The whole kind of package of like pre during post content is rich in terms of not just that's doing interview and let's talk about the game but also taking on humor involved. It adds different layer of story,. That narrative is a richness that they're kind of talking in and around the games themselves.
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