The Freetrail Podcast with Dylan Bowman cover image

Matt Walsh | Trail Running Media, Demographics, UTMB & GTWS Distribution Deals

The Freetrail Podcast with Dylan Bowman

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The New Partnership Between Lequip and France Outside Interactive

Zagama was a great visual experience for those who tuned in to the broadcast. With this year, they have extended that partnership with Lequip and you had 10 live streaming packages on Lequip Live which is an online broadcast. And then you have again the UTMB 100 mile event still has the same two hours and six hours. But what they kind of felt mentioned in their actual kind of press release was that they're also showing the exact same live streams on YouTube. So it will be interesting to see how it develops because the likes of canyons as well struggled with live broadcast already. It might get a greater revenue for them in terms of its additional spots for their advertisers

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