Matt Walsh | Trail Running Media, Demographics, UTMB & GTWS Distribution Deals
The Freetrail Podcast with Dylan Bowman
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The Competition Between Gondrel and UTMB for Fan Attention and for Advertisers
Gondrel has the edge because they are broadcasting and distributing their content to people that are going to be more aligned to the demographics of the sport. UTMB have been relatively strict, let's say, or limited with actual content they're putting out outside of their races. They've done the live stream. They'll do maybe a highlight package for the big races, but they have 36 different, 34 different races. So I think they're struggling with the breadth.
Play episode from 42:55
Transcript
