Business Wars

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Mar 20, 2018
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ANECDOTE

Nike Principles

  • Liz Dolan received the Nike principles on her first day.
  • These were coffee-stained and typewritten, demonstrating Nike's unique culture.
INSIGHT

Nike's Core Principles

  • Nike's principles emphasized embracing change and relentless offense.
  • Phil Knight prioritized team success over individual ambition, fostering a collaborative environment.
ANECDOTE

Warehouse Offices

  • Liz Dolan's office was above a whoopee cushion store in Portland.
  • Early Nike offices were in warehouses, reflecting a scrappy startup mentality.
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