Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7
Business Wars
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Kanye West's Influence on Adidas' Reach
Adolph Dostler, who was Adi's father, saw the shoe as a flag and he said, you know, if I put these three stripes on our shoes, then there'll be a flag. He already kind of set or I said planted the seed of how this marketing genre was created. And of course, this idea of run DMC and now with Kanye has really rejuvenated Adidas and then this easy effect and the boost.
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