Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7
Business Wars
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The Impact of Nike's Yeezy Effect on the NBA
Both companies have gone in big on celebrity endorsements to grow their businesses. Who do you think's done it better? I see Adidas winning that war since 2015, not only taking on the right sports stars with the right amount of money,. But more importantly, cultural stars, influencers, actors, celebrities, of course, entertainers. The whole Yeezy effect, as I call it, really has taken on a new phenomenon and pushed Adidas to a bigger market share.
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