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Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Business Wars

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The Culture of Nike vs. Adidas

There's almost like corporate espionage when it comes between these two things. Adidas seems to have this family more loyal than a brainwashed cult. You know, they just have this earned family loyalty. It stems from the top guys down to the second tier athletes in all different sports. And then even the designers and the marketers and salespeople all carry that same culture.

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