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Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Business Wars

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Nike's Concierge Program for Superstars

Nike has a reputation of kind of only focusing in on their grand champion, their star. Where Adidas has won is that they allow the creativity of not only Kanye, but all of the different athletes that they have in their agenda. I'm fascinated by this, what it sounds like, like Nike having almost concierges for their top talent.

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