Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7
Business Wars
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The War on Sneakers
David Letterman: Can we say that the sneaker wars are over or do they continue? "Adidas to their stars where I think everything's much more manufactured today by Nike," he says. He asks if Adidas can leverage relationship capital and situational knowledge of its spokespeople, then let it go and grow what it is.
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